Education:

• 2011–2014 – University of Nottingham – BA Digital Media & Journalism. Focused on online storytelling, interactive content and audience behaviour. During this time Ruben started contributing to small gaming blogs, learning how to break down slots, bonus rounds and game rules into straightforward, practical guides.
• 2015 – City, University of London – Certificate in Web Content & UX Writing. Specialist course on writing for the web, search intent and interface copy. Here Ruben refined a concise, user-first style, with particular attention to how layout, headings and microcopy help players understand odds, limits and key features.

Professional experience:

• 2016–2018 – PlayTrack Hub – Content Researcher & Junior Writer. Worked on game fact sheets and short explainers for sports and casino-style products. Assisted senior editors with data checks on RTP, volatility and payout structures, and contributed to early pieces on account safety and basic gambling controls.
• 2018–2021 – PixelStake Media – Gaming Writer & UX Copy Specialist. Produced long-form reviews of slots and instant-win games, with a focus on how interfaces and bonus rounds are presented to new users. Collaborated with designers to align in-game terminology, help pages and on-site guides, making it easier for readers to compare titles and understand risk levels.
• 2021–2024 – ClearSpin Studio – Senior Content Author & iGaming Analyst. Led content on slot breakdowns, mobile experiences and feature comparisons aimed at UK players. Developed structured templates for explaining jackpots, bonus wheels and free-spin modes, and helped embed responsible gambling messages into product pages, FAQs and onboarding copy.
• 2025–present – huff-and-puff.co.uk – Digital Content Author.

Articles by Ruben Watts:

• Huff N’ More Puff
• Huff N’ More Puff Demo